WayUpp connects young people in Spain with Catholic communities, retreats, and volunteer opportunities, the only national database of its kind. As Product Designer at Aute since January 2025, I'm leading the UX redesign of the app and its onboarding flows, making it possible for non-technical parish leaders to register their realities and for young users to actually find and connect with them.
WayUpp’s first version achieved something that didn’t exist before: a single national database of every Catholic youth community, retreat, and volunteer opportunity in Spain, browsable by city. Real users download it. Real parishes register through it. The product works.
Context
The redesign asks what this working product could be when designed by someone who treats the user (a young person uncertain about whether they belong inside something this old) as the central design constraint, not the institution.
Approach
Onboarding redesign
The current live WayUpp app (visible on the App Store and Google Play) is the surface I’m now redesigning, screen by screen. Some of the work is already in production. The most recent release rebuilt the onboarding flow for parishes, movements, and retreats: the three groups that need to register their realities into WayUpp for young users to find them.
Through iterative design sprints and continuous testing, we reduced onboarding funnel complexity by approximately 3.4× (estimated, based on the reduction in steps and friction points). The new flow makes it possible for non-technical parish leaders and movement coordinators to register their groups themselves, without designer support.
The next milestone of the redesign is in progress; full launch coming soon, after which I’ll add the new screens and case study to this page.
My role
Product Designer at Aute since January 2025, started as internship and continuing as an ongoing collaboration. The work spans Madrid and Valencia. I work alongside another designer on the WayUpp redesign, leading user research, heuristic evaluation, information architecture, wireframes, prototyping, and testing. The redesign is iterative: we ship updated versions to the live app continuously as we test and validate with real users.
Impact
WayUpp serves 1,000+ active monthly users as part of Aute’s broader 80,000+ community across the foundation’s programs. The redesigned onboarding flow is 3.4× simpler than the original (estimated). The next phase of the redesign is shipping soon.
